NUDGE - Nudging consumers towards energy efficiency through behavioural science

Renewable energy sources, such as solar, still cannot be stored in large quantities, reducing the efficiency of their use. We want to encourage the adoption of habits by consumers that will change that, and enable them achieve savings, too.

Achieving the full potential for the energy transition requires a paradigm shift, finding alternative solutions that involve as many people as possible while having access to support in reducing energy consumption.

Reducing energy consumption requires behavioral changes, from behaviors when using heaters and electrical appliances, to behaviors that contribute to the energy inefficiency of our homes.

In order to encourage change, a digital approach (eg. smart meters) will be applied, which enables energy consumers to actively and efficiently monitor and manage energy consumption, as well as education for the best possible application and adoption of new habits.

10 partners from 7 European countries gathered to test innovative energy efficiency models in the use of renewable energy sources.
Their goal? Study, test, and evaluate various behavioral interventions for energy efficiency at 5 demo sites in Greece, Belgium, Germany, Portugal, and Croatia (Varaždin), paving the way for new policies and human behavior.
Systematically assess and fully unleash the potential of behavior towards achieving greater energy efficiency by adopting new behaviors, which will support public policies to increase energy efficiency.

The project started on September 1, 2020. and will last for the next three years. The project has received funding from the European’s Union Horizon 2020 Research and Innovation Programme under the grant agreement no. 957012.

Project partners:
Institute for European Energy and Climate Policy Stichting – IEECP (main coordinator)

Other partners:
Idiotiki Kefalaiouchiki Etaireia (DOMX), Athens University of Economics and Businees – Research Center (AUEB-RC), Instituto de Ciencia e Inovacao em Engenharia Mecanica e Engenharia Industrial (INEGI),  Fraunhofer Gesellschaft zur Foerderung der Angewandten Forschung E.V. (Fraunhofer), Green Energy Cooperative (ZEZ), MVV Energie Ag (MVV), Interuniversitair Micro-Electronica Centrum (IMEC), Spring-Stof i Associazione Cittadinanzattiva Onlus (ACN).

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